<All Case studies
NW Natural
THEIR CHALLENGE
People support what they help create—no matter what size the organization. When NW Natural was developing its strategic plan, they needed to know if their environmental messaging was landing with the folks they talked to most.
Our approach
With an aim to create honest dialogue with employees, stakeholders, and critics alike, we led focus groups to better understand what people knew and felt about NW Natural’s environmental efforts.
The Result
Our findings helped executives rethink some of the questions they’d been asking themselves, and offered actions to help employees better tell NW Natural’s environmental story.
